Springfield Dance Alliance Identity

Identity and branding for Springfield Dance Alliance, a nonprofit organization founded in 2012 and integral member of the Springfield, MO artistic community that is broadening minds and inspiring creators.

The logo was intentionally created to mimic the shape of the proposed Springfield, MO city flag, since the Springfield Dance Alliance is very invested in the local community and collaborating with other artists and art forms. The multiple colors reference different forms of dance and energy. The A form in Alliance, takes the form of top part of the compass star and points back toward the star group, representing the individuals that are part of the alliance.