Pure Iceland
Renaming and rebranding for Icelandic Seafood Brand—the client needed a backup in case they were unable to keep the previous brand name and logo for their products.
Icelandic, or now Pure Iceland, sells premium frozen at sea haddock and cod from Iceland. The new logo needed to quickly represent premium quality seafood and Iceland. I presented 4 initial logo concepts, with the final chosen logo being the “ice fish” concept.
